Starting in 1999, Simpson’s near constant metamorphosis has kept fans worldwide on the tips of their toes wondering where he’ll strike next. Starting as a DJ, Simpson quickly rose to prominence as Seattle’s most beloved trance jock, headlining shows across the United States during the early part of the new millennium. As his notoriety rose, so too did his passion for edgier sounds and in 2002 Simpson made the switch to drum & bass—a move that would be marked by a series of milestones: sharing billing with everyone from Andy C to Ed Rush & Optical to Goldie; a series of DJ mixes that have garnered well over a 100,000 downloads worldwide; garnering 4 of 5 stars from DJ Mag in 2007 with his initial foray into production. But those things don’t really paint a clear picture of what Simpson’s evolved into today.

Today, while still maintaining a rigorous DJ schedule, Simpson’s turned from mere DJ to label boss and owner of the widely successful Simplify Recordings. In just over a three years, the label has risen to prominence in the digital realm to become one of the most successful and diverse electronic music labels operating in the US today. Focusing on bass music, the label has produced over 100 releases to critical and popular acclaim, with no sign of stopping any time soon. Simplify Recordings has been instrumental in helping to bring some of the most cutting edge bass music in the world to light, including releases by Kezwik, Kairo Kingdom, Love and Light, K Theory, Blunt Instrument and countless others. With a wildly popular mix series and a slew of releases from popular and emerging artists world wide, Simplify Recordings is on track to become one of the top bass music labels in the world if it isn’t already.

Label boss. Disc Jockey. Producer. Aaron Simpson’s worn all three hats in his past and seems to be showing no signs of slowing down. As a new decade unfolds, it’ll be interesting to see what Simpson evolves into next.