AARON SIMPSON (founder)
Location: Seattle, WA, U.S.A.
In business, they say ‘evolve or die’ but in no business is that statement truer than in the music biz. These days, longevity in the music biz is the exception rather than the rule. But when talking about an artist like Aaron Simpson, exceptional has been the defining characteristic of a 10 plus year career.
Today, while still maintaining a rigorous DJ schedule, Simpson’s turned from mere DJ to label boss and owner of the widely successful Simplify Recordings. In just over a three years, the label has risen to prominence in the digital realm to become one of the most successful and diverse electronic music labels operating in the US today. Focusing on bass music, the label has produced over 100 releases to critical and popular acclaim, with no sign of stopping any time soon. Simplify Recordings has been instrumental in helping to bring some of the most cutting edge bass music in the world to light, including releases by Kezwik, Kairo Kingdom, Love and Light, K Theory, Blunt Instrument and countless others. With a wildly popular mix series and a slew of releases from popular and emerging artists world wide, Simplify Recordings is on track to become one of the top bass music labels in the world if it isn’t already.
Label boss. Disc Jockey. Producer. Aaron Simpson’s worn all three hats in his past and seems to be showing no signs of slowing down. As a new decade unfolds, it’ll be interesting to see what Simpson evolves into next.